In the competitive world of streaming services, Apple TV stands out with its price of $14.99 per month for ad-free content, positioning it among the top streaming services available today. Offering a wide range of compatibility, you can enjoy Apple TV on platforms like Roku, web browsers, iPhones, and iPads.
Subscribers are treated to a plethora of award-winning shows and original series like “Ted Lasso,” “The Morning Show,” “Severance,” and “Bad Sisters.” Sports enthusiasts have access to two live MLB games every Friday during the season, along with highlights. Additionally, the platform now features all MLS matches and Formula 1 races.
Cost of Apple TV
Apple TV, previously known as Apple TV Plus, charges $14.99 monthly after a seven-day free trial in the US, with an annual subscription option at $119. This single-tier service remains ad-free.
The monthly subscription rate rose from $12.99, or $99 annually, following a price increase in August 2026. Earlier, the cost was raised from $9.99 in August 2025, marking the first hike since 2023 and the third since its 2019 launch.
Purchasing a new iPhone, iPad, iPod Touch, Apple TV, or Mac computer allows users to enjoy three free months, provided the offer is redeemed within 90 days of setup.
Apple TV is accessible globally in over 100 countries. The UK price is £9.99 monthly, CA$14.99 in Canada, and AU$15.99 in Australia.
MLS Season Pass Changes
Previously, Apple TV Plus offered every MLS match through the MLS Season Pass, either as an add-on for subscribers or standalone for non-subscribers. Starting the 2026 MLS season, the MLS Season Pass was eliminated, and all matches are now included in the standard $14.99 monthly Apple TV subscription, with no additional fees.
Extra Costs for MLB or Formula 1?
Apple TV includes two weekly MLB live-streamed games at no extra cost. These exclusive “Friday Night Baseball” games require a subscription. Moreover, starting from the 2026 season, all Formula 1 races are exclusively available on Apple TV in the US, also included in the standard subscription without extra charges.
Apple One Bundle
Apple One bundles up to six Apple services, including Apple TV, Apple Music, and iCloud Plus, at a discounted rate. Individual plans start at $21.95 per month, with Family and Premier options at $25.95 and $37.95 per month, respectively.
Apple TV Subscription Benefits
Apple TV (Monthly Plan)
Despite its limited content library compared to more established platforms, Apple TV offers a cost-effective ad-free experience with a growing list of acclaimed series and exclusive sports content, including MLS and Formula 1.
All Apple TV content is ad-free, available for on-demand streaming, and downloadable for offline viewing. The platform’s affordability stems from its focus on original content rather than a vast back catalog. Occasionally, Apple TV licenses external films for short periods.
For more detailed insights, explore our comprehensive Apple TV streaming service guide or our curated list of the best shows on Apple TV, including hits like Ted Lasso and Severance.
