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Rising U.S. health insurance costs linked to hospital pricing strategies

Over the past 25 years, health insurance premiums in the United States have soared, increasing at a pace that has tripled the growth of worker earnings. This trend, highlighted in a study published in the journal JAMA Network Open, raises significant concerns about the affordability of healthcare for many Americans.

The escalation in premiums is closely tied to the rising costs of medical services. Analyzing consumer price indices for key medical care components—including clinic and hospital services and administrative expenses—reveals that hospital services have seen the steepest increase. In contrast, expenses related to physician services and prescription drugs have climbed at a slower rate.

The spike in premiums is partly due to the uptick in hospital outpatient visits and the inclusion of GLP-1 drugs in coverage. However, research indicates that the primary driver behind these increases is health system consolidation, where mergers among hospitals and healthcare entities empower them to set prices far above their costs.

Hospital CEO Incentives

Financial incentives for hospital CEOs are contributing to rising prices. A study revealed that at nonprofit health systems, CEOs who expanded their organizations’ profits and size from 2012 to 2019 saw the largest salary increases. Yet, delivering high-quality care did not significantly enhance their financial rewards. Moreover, the provision of charity care was not strongly tied to CEO compensation.

Board members, many with backgrounds in finance or business, establish the criteria for CEO salaries and bonuses, which often prioritize financial success over other metrics. This focus has sparked concerns among researchers and advocates about the overarching goals of these institutions.

Close-up of medical bill and credit cards


Health care is getting more expensive for everyone.
DNY59/iStock via Getty Images Plus

To ensure nonprofit hospitals prioritize community health, it has been proposed that their boards publicly disclose executive compensation guidelines. This transparency could lead to greater public scrutiny and pressure to balance financial targets with affordability and care quality.

Some economists advocate for regulating hospital prices, suggesting price caps at high-cost hospitals and controls on price increases across the board. This approach would also involve adaptable oversight to address market fluctuations swiftly.

Employer Strategies

As employer-sponsored health insurance costs are estimated to increase by 9.5% in 2026, businesses are seeking ways to manage these expenses. Employers, who encounter the brunt of premium hikes, can incorporate price sensitivity into benefits design to maintain affordability for their workforce.

An example from a study shows that a health plan with tiered copayments based on hospital pricing resulted in 8% savings per hospital stay over three years, without compromising care quality.

In 2026, about one-third of large employers plan to offer alternative health plans. These might include variable copay plans, which have low deductibles but impose higher copayments for services from more expensive providers.

Accountability for Nonprofit Hospitals

Many large nonprofit health care systems in the U.S. claim to aim at enhancing community health, especially for vulnerable populations. Restricting price growth in these hospitals could boost competition in the healthcare market, potentially leading for-profit providers to lower their prices in response.